Digital Marketing

Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay per click- PP C) or less commonly, when your ad is displayed (cost-per-impression-COM). paid advertising is a kind of advertising that you have to pay for, versus owned or earned advertising, marketers pay the owner of ad space in exchange for use of that space. There are several categories, including pay per click, pay per impression, and display ads. A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visit to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PP C. Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked or less commonly, when your ad is d...

SEO is a search engine optimization. optimize website using certain technique using keyword to search engine. In seo two major segment on page optimization and off page optimization.On page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags and descriptions etc. OFF page seo refers to techniques that can be used to improve the position of a websites in the search engine results page (SERP). SERP is a search engine result pages. A search engine result page is the page display by a search engine in response to a query by a searcher. seo works in various steps which is crawling, indexing, processing, calculate relevancy, retrieving results. SEO is used to increase search engine rank.when you search any keyword using a search engine, It displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the the search eangine results.